Increase response rates to your customer feedback surveys

Soliciting customer feedback can be a very valuable exercise for any business, but how do you ensure you are collecting accurate and representative data? If not incentivised, customers might only be motivated to answer a survey when they are dissatisfied and have an axe to grind, while customers with a neutral or positive stance may not even bother.

By offering incentives, you can show your customers that you value their time and input, collect more accurate and representative data, and create a positive brand interaction.